Real examples

This is what your score means in the real world.

Two local businesses, a physio clinic and a plumber, showing exactly what a low-scoring site looks like and what changes after a proper rebuild.

Before: scoring under 40
After: scoring 85+
Why this matters

Most local business websites have never been built to win business.

They were built to tick a box. No clear headline, no mobile layout, no SEO fundamentals. These examples show what that actually looks like, and what is possible with focused work.

Health & Wellness
Apex Physiotherapy, Leeds

A physiotherapy clinic on a dated WordPress template. Slow on mobile, no clear CTA, invisible locally. The rebuild focused on speed, a single strong call to action, and local SEO structure.

38
Before
91
After
Performance
7.4s load time on mobile
1.2s, no plugins, static build
Call to action
Phone number buried in footer
Book online button above the fold
Local SEO
No schema, no location headings
LocalBusiness schema, geo-targeted H1
Mobile layout
Text too small, buttons too close
Mobile-first, thumb-friendly targets
Trades
Swift Plumbing, Manchester

A plumbing business with a website built ten years ago on a free template. No HTTPS, no mobile layout, three different fonts, and a marquee scrolling across the hero. The rebuild stripped it back to what converts.

29
Before
88
After
Security
HTTP only, mixed content warnings
HTTPS, HSTS, security headers set
Headline
"Welcome to Swift Plumbing"
"Emergency plumber Manchester, 60 mins"
Speed
11s load, 4.2MB page
0.9s load, 180KB page
Trust signals
No reviews, no accreditations
Google rating, Gas Safe, testimonials
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