Real Examples

This is what your score means in the real world

A low grade is not an abstract number. Here are two local businesses — a physio clinic and a plumber — and exactly what their websites looked like before and after a proper rebuild.

Before: sites scoring under 50
After: sites scoring 85+
Why This Matters

Most local business websites have never been built to win business

They were built to tick a box. No clear headline, no mobile layout, no SEO fundamentals. These examples show what that actually looks like — and what is possible with a week of focused work.

Health & Wellness
Apex Physiotherapy, Leeds

A physiotherapy clinic built on a dated WordPress template. Slow to load on mobile, no clear call to action, and invisible to anyone searching locally. The redesign focused on speed, a single strong CTA, and local SEO structure.

38
Before
→
91
After
Open full page ↗
Performance
7.4s load time on mobile
1.2s load time — no plugins, static build
Call to Action
Phone number buried in footer
Book online button above the fold
Local SEO
No schema, no location headings
LocalBusiness schema, geo-targeted H1
Mobile Layout
Text too small, buttons too close together
Mobile-first, thumb-friendly tap targets
Trades
Swift Plumbing, Manchester

A plumbing business relying entirely on word of mouth, with a website built ten years ago on a free template. No HTTPS, no mobile layout, three different fonts, and a marquee scrolling across the hero image. The rebuild stripped it back to what converts.

29
Before
→
88
After
Open full page ↗
Security
HTTP only, mixed content warnings
HTTPS, HSTS, security headers configured
Headline
"Welcome to Swift Plumbing" — says nothing
"Emergency plumber in Manchester — out in 60 mins"
Speed
11s load, 38 HTTP requests, 4.2MB page
0.9s load, 8 requests, 180KB page
Trust Signals
No reviews, no accreditations visible
Google rating, Gas Safe badge, named testimonials

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