A better way to host

Stop paying monthly for something that should cost nothing.

Most small business websites don't need what they're paying for. Here's what to do instead.

The real numbers

What you're probably spending on hosting right now

Every pound in the table below is a recurring cost. The bottom row doesn't have to be.

Platform Typical monthly cost Annual cost What you get for it
SiteGround (WordPress) £9-30/month £108-360/year Managed WordPress hosting, shared server
WP Engine £20-50/month £240-600/year Premium managed WordPress
Wix £13-35/month £156-420/year Drag-and-drop site builder
Squarespace £13-40/month £156-480/year Design-focused site builder
Cloudflare Pages (static site) FREE £0/year save £100-600 Global CDN, faster than any of the above

Your domain name (£10-20/year for a .com or .co.uk) stays the same regardless of which host you use. That cost doesn't go away. The hosting bill does.

Plain English

So what actually is a static site?

A static site is a website built from plain files: HTML, CSS, and a little JavaScript. There's no server running code in the background, no database being queried, no CMS generating pages on demand. When someone visits your site, the files travel straight from a global CDN to their browser. That's it.

Compare that to WordPress, which has to run PHP, query a MySQL database, load a theme, process plugins, then assemble a page from scratch every time someone clicks a link. All of that takes time. And every layer you add is another layer that can break, get hacked, or slow you down.

For most small business websites, none of that complexity is needed. If your goal is to be found, look credible, and get people to contact you, a static site does the job better in almost every measurable way.

Why it works better

Four concrete advantages over WordPress and page builders

These aren't marketing claims. Each one is measurable or verifiable.

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Faster Loading
Static sites routinely score 95-100 on Google PageSpeed. WordPress sites with even a modest plugin stack rarely break 70. That gap directly affects where you rank and how many visitors actually stay.
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Zero Hosting Cost
Cloudflare Pages hosts static sites for free, worldwide, with no traffic limits for most small businesses. There's no monthly bill, no renewal to miss, and no tier you have to upgrade when you get more visitors.
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No Security Headaches
WordPress accounts for the vast majority of hacked websites. Plugins go out of date, themes have vulnerabilities, and attackers target it specifically because it's everywhere. A static site has no login page, no database, and nothing to exploit.
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Better Google Rankings
Page speed is a confirmed Google ranking factor for both mobile and desktop. Core Web Vitals are now part of how Google scores your site. A static site that loads in under a second starts every SEO conversation from a much stronger position.

Honest assessment

Is a static site the right call for your business?

It's the right fit for roughly 90% of small businesses. Here's how to tell which side of the line you're on.

Good fit
  • + Local service businesses: plumbers, salons, clinics, restaurants, consultants
  • + Brochure sites that don't change more than a few times a year
  • + Anyone whose main goal is to be found and contacted
  • + Anyone paying a developer just to keep WordPress running
  • + Sites with a contact form, map, gallery, or simple booking link
  • + Businesses where the owner or one person controls all content
Not the right fit
  • - Ecommerce: online shops that take payments need a different setup
  • - Sites with regular content updates by non-technical staff
  • - Anything with user accounts, member areas, or saved preferences
  • - Complex booking systems with real-time availability
  • - Sites that generate personalised content per user

The process

What switching actually looks like

No big disruption. No downtime. Three steps and it's done.

1
Audit and content review
Your existing site gets reviewed: which pages matter, which content to keep, what's slowing you down. This is also where any SEO work already done gets preserved, so you don't lose rankings in the move.
2
Build and optimise
The new site is built as clean, fast HTML files, optimised for Core Web Vitals from the ground up. No plugins, no bloat. Every page is structured for search visibility from day one.
3
Deploy and hand over
The site goes live on Cloudflare Pages with your existing domain pointed across. You get a walkthrough of how it works and what to do when you need small changes. The old hosting bill stops.

Not sure where your site stands?

Run the free grader to see your speed score. Book a call to talk through whether a static site makes sense. Or get a full audit with a hosting recommendation included.

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Free grader
See your current speed and SEO score in under a minute. No sign-up required.
Run the grader
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Book a free call
15 minutes. Talk through your site, your hosting, and whether this is the right move for you.
Book a call
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£99 audit
A full review of your site's speed, SEO, and hosting setup, with a clear recommendation on next steps.
Get the audit